RUFI, like most MFIs, has a social mission of serving the rural communities and the under-privileged with affordable products and services. In trying to achieve this mission, a number of strategies have been put in place which include:

Targeting Rural Communities and Women: Over 60% of RUFI’s client are rural based and 55% of them are women. Even among RUFI’ staff’s 52% are women. This intervention helps extend services and product to those who would otherwise remain under-served in the absence of RUFI’s intervention.

Supply Scholastic Material: From 2015, RUFI started to provide scholastic material and balls to rural schools in Kajo Keji and Nimule Branches. The scholastic material is distributed to pupils through their school administration while the balls are used for exercise during break time.

Supply of Delivery Kits: Rural maternity units have been found to lack the basic of delivery kits including towels for the new born. RUFI has also intervened in the rural branches of Kajo Keji and Nimule by supplying such basic kits.

Orphan Girl-Child Scholarship: RUFI has put in place a scholarship for the orphaned girl-child who would have otherwise reached tertiary education but for the lack of school fees. This program started in 2015 in Kajo Keji.

Green Energy: To ensure the rural people use clean green energy, RUFI supplies affordable solar lamps that can also charge phones on loan and cash basis. This has not only saved the beneficiaries from constant costs of charging phones but most of all, supplies children with constant light for reading. Kerosene lamps should be confined to Energy Archives. We intend to expand this into a full product where clients can borrow money to install a complete solar system at home or office. Partners companies dealing in solar products are being sought for this.

Client Protection: RUFI is a member of the SMART Campaign and ensures all the products and services are provided and collected taking into consideration the client protection principles.